This months, Meetup is in full swing, nice to see some beautiful weather, the start of Melbourne Spring Racing Carnival, and a good turn up for the November Meetup. This month, we moved it to the Thursday. Last year we had to cancel, (realising that the meetup which is usually the first tuesday of each month), fell on Melbourne Cup.
Beginner’s Session:
Chris Burgess, took us through a great presentation covering SEO, if your new to SEO, then this is the session to attend. Even if your a veteran its worth visiting a session, to brush up and make sure your up to speed with the Local melbourne SEO scene. Chris’s sessions can be found here [Link to come]
Some Resources listed here and some key points and images about the basics of SEO.
1) SEO News by Saijo George
SEO Strategy Director – Supple
Saijo George will run you through all the monthly changes impacting SEO, SEM and Social. This talk is ideal for current or aspiring Digital Marketers, SEOs, SEMs, Social Media Managers, etc. It will give you a quick refresher on all the changes impacting digital marketing.
5 Things To Do To Boost Revenue Using Instagram – Craig Annand
Owner – Social Club Media
You will learn 5 essential things to do that will grow your audience and boost revenue.
About Craig Annand: Craig is the owner of Social Club Media, a digital media agency. Fresh from a redundancy he took $2k, a laptop and iPhone and turned it into an agency of 10. specialising in creative social media content that drive business for brands.
Instagram expert, Make sure you’ve setup a Instagram personal account and a business account https://business.instagram.com/
Linking facebook ads account and can then post ads from facebook on the Instagram platform.
Influencers in Instagram, can be paid to promote your brand for you. Direct message as well, samples and post content.
Like for like, thanks for following. Communication. Big brands are missing the mark with this.
connect straight away, use emoji’s. It’s not hard, but worth it if you do.
User generated content. Example https://www.instagram.com/frank_bod/?hl=en http://au.frankbody.com/
Business hack,
when you post an image post an image, then post your hashtags in the comments, leave in the comments in for 2-3 hours, and then deletes them to find the best hashtags.
https://www.instagram.com/socialclbmedia/
latergram for social posting.
tribe.com
Content Stratergy is key.
Hash tags, images, best time of day, content, post research and repeat. 3.15pm posting time.
provide value, and hashtags.
buffer,
sproatsocial
instagram analytics.
https://minter.io/
2) How I sold the MCG, then resold it again – Pete Williams
Pete will talk about 1. the original project back in 2003 where he sold the MCG. 2. How he resold the MCG again last year with an online launch. 3. How he is now selling it in an evergreen fashion using Digital Marketing.
About Pete Williams: Pete owns Preneurmarketing.com and is an award-winning entrepreneur, author, international speaker, and marketer from Melbourne. At the young age of 21, Pete sold the Melbourne Cricket Ground for under $500! Since then, he’s made the pages of numerous media publications and referred to as “Australia’s Richard Branson”. His awards include being honored as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of Smart Company’s Top 30 Under 30.
Peter uses a great frame interrupt and creates a story as an Icebreaker to break up his presentation, using an analogy about two children.
The MCG storey, is the optiosite version of David Jenny’s cut up of the mcg. Tbe brookly bridge. Pete 2003 cut up the mcc carpet for $500 framed up see photo and made a press release.
Own a part of the G
targeted adv 10 day sequence 10 day evergreen sequence using a jeff walker stratergy
$116.27 cps and 4.45 conv cold traffic, Net 180.48% ROI and 10 day campaign Predominately via Facebook search.
$488 actual cost.
(E hero’s headset for cycling.) Other businesses.
Ponford stand. MCC exclusive club
Influence Robert Chaldeni
ImageWizz custom images per email http://www.imagewizz.com/
http://saijogeorge.com/
————-Meetup grab ———
3) 5 Things To Do To Boost Revenue Using Instagram – Craig Annand
Owner – Social Club Media
You will learn 5 essential things to do that will grow your audience and boost revenue.
About Craig Annand: Craig is the owner of Social Club Media, a digital media agency. Fresh from a redundancy he took $2k, a laptop and iPhone and turned it into an agency of 10. specialising in creative social media content that drive business for brands.